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Social Selling

I’ve been reading a lot of articles recently on why you should be worried about "selling too much" on social media. I get the logic, but the problem with this advice is it scares people too far the other way and causes them to sell way too little. Which doesn’t make any sense. You've got a business to to run. To keep the doors open, you need to sell, right? If you can't sell, what's the point? But here’s the...

73% of U.S. online customers trust information and advice from Twitter. Do you still think that Twitter isn't a sales tool? Danielle Herzberg from Hubspot didn't believe in Twitter at first, but soon realized that Twitter is an awesome tool to build trust and relationships. When old school marketing gets booted out, ignored or turned down, social selling comes into play. For marketers, Twitter is a platform that offers endless sales opportunities. 140 characters could literally earn you thousands or...