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This guest post was contributed by Raul Harman. Raul is a B.Sc. in Innovative entrepreneurship and has a lot to say about innovations in all aspects of digital technology and online marketing. While he's not enjoying football and great food, you can find him on Technivorz.com Social media channels are unprecedented in terms of user engagement and buzz generation. They are a marketing powerhouse, yet they require a serious investment of time and resources. To make it...